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ROMANIA / Bucharest / September 2009 / A woman entering an expensive clothing store on Calea Victoriei, the historic main street in Bucharest. In the last 5 years a frenzied consumer culture has developed in Bucharest and luxury stores have opened along the street leading to the rise of the nouveaux riche or 'fitze' crowd as they are known locally. © Davin Ellicson / Anzenberger